About Canoo

If you're intrigued by the dream of working alongside the smartest & most revolutionary designers, strategists and engineers in the EV space, Canoo just may be the place for you.

Are you a person who is irked by the status quo? Do you derive personal satisfaction from doing something you've never done before, and seeing that work actually put into production? Here at Canoo, every day is vastly different from the one before it, as we're moving swiftly toward our goal of changing the way the world looks at Urban Mobility.

We’re a well-funded start-up, led by the who's who of EV business leaders, whose passion brought them together on this special mission. We're diligently preparing for our first vehicle launch and looking for deeply experienced and passionate talent, who are not just looking for a “job," but rather are driven to raise the bar and create new benchmarks within the global EV industry. Read on.

The Role – Purpose & Responsibilities

This is a rare opportunity within the Product Launch team to be the face of new member acquisition. You will own the strategy and execution of paid digital and social campaigns to drive customer acquisition. You are an analytical thinker who is data-driven, with a can-do attitude and flexibility to accommodate our evolving business needs. Being able to test, adjust, and launch experiments and initiatives in a high-growth environment will be critical. You thrive in a collaborative work environment and excel under pressure, with experience working on complex, time-critical projects. This role requires a detailed understanding of publishing tools, analytics tools, and social marketing technology as well as all native platforms (YouTube, Facebook, Instagram, and beyond).

Below illustrates what you will do. That said, we are all building this brand and company together, so you will wear many hats and have the opportunity to provide valuable input into various marketing-related workstreams.


  • Drive customer acquisition programs and continuously evolve strategic recommendations based on data insights.
  • Optimize campaigns and drive efficiency of ad spend by understanding LTV and customer acquisition cost.
  • Manage paid digital and social marketing strategies to accelerate awareness and drive customer acquisition.
  • Closely monitor spend and growth through daily reporting and A/B testing to improve the ROI.
  • Develop owned channel strategies & programs that will drive large scale awareness, acquisition, and activation.
  • Continually and proactively search for new opportunities to grow the customer base and invent new strategies.
  • Partner with brand and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.


  • Bachelor’s degree in relevant discipline or equivalent work experience.
  • 5+ years of experience in driving performance-focused digital and social marketing programs.
  • 3+ years of B2C experience in managing paid digital and social campaigns.
  • 3+ years of experience with data analytics

Preferred Qualifications

  • Experience owning quantified KPI targets and running campaigns to increase success rates.
  • Solid understanding of the digital and social ecosystem and how brands should participate in an authentic way.
  • Excellent communication, collaboration, and planning skills with meticulous attention to detail.

Who You Are

Canoo is looking for highly motivated individuals to join our Product Launch team. If you aren’t intimidated by a blank sheet of paper, love going from zero to one, and are a customer advocate first and foremost, this is the role for you.

You can speak to the intricacies and details of successful digital and offline community cultivation, but never lose sight of the bigger picture. You have owned the Growth Marketing piece of successful product launches, you obsess over rigorous A/B testing and proving ROI, have a deeply rooted love for delivering results and consumer psychology, and always look to take things in a new, exciting direction.

You are an excellent communicator and collaborative by nature. You care for your teams. You stand up for what’s right. You’re driven by building the Electric Car Membership of the future. You’re emotionally aware and capable of leading within a low politics, startup environment.

What’s Cool About Working Here

If you take this role, you’re contributing to a critical industry that affects the future of humanity. This is an opportunity to build and spread technology that optimizes the way people move and brings the auto industry into the future.

You will learn from and work with a range of experts in their fields. You’ll expand your tech knowledge and existing background by learning from these people and working with them to drive exciting, novel projects forward.

Awesome benefits include, but are not limited to:

• Four months paid primary care giver leave

• Flexible PTO

• Participation in the Employee Share Option Plan

• Beautiful new facility in Torrance

• Casual workplace with an unbelievable feeling of energy

• Work in a high growth start-up that will redefine urban mobility

• A world-class team. Most of our leaders have their own Wikipedia page