About Canoo

If you're intrigued by the dream of working alongside the smartest & most revolutionary designers and engineers in the EV space, Canoo just may be the place for you. Are you a person who is irked by the status quo? Do you derive personal satisfaction from doing something you've never done before, and seeing that work actually put into production? Here at Canoo, every day is vastly different from the one before it, as we're moving swiftly toward our goal of changing the way the world looks at Urban Mobility. We’re a well-funded start-up, led by the who's who of EV business leaders, whose passion brought them together on this special mission. We're diligently preparing for our first vehicle launch and looking for deeply experienced and passionate talent, who are not just looking for a “job," but rather are driven to raise the bar and create new benchmarks within the global EV industry. Read on...

Job Purpose

The Senior Product Marketing Manager will be responsible for automotive and technical products through launch and lifecycle. You will be responsible for understanding the market, competitive set, target needs, pricing and have the ability competitively launch new products in the EV market.


  • Responsible for the development and implementation of market driven product plans/ strategies for core models with multiple variants of the Canoo model portfolio - these models will rapidly grow in vehicle sales annually and expand globally
  • Execute market specific product volume forecasting, pricing, packaging, equipment levels, and plans to ensure the needs for each market are satisfied for planning and sales targets
  • Define future product strategy to best manage model lifecycles
  • Responsible for collaboration with sales, engineering and production and deep understanding of business case and production constraints
  • Convey product knowledge to internal and external business partners to ensure optimal positioning and awareness


  • 15+ years of experience

What's Cool About Working Here...

  • Four months paid primary care giver leave
  • Flexible PTO
  • Participation in the Employee Equity Compensation Plan
  • Casual workplace with an unbelievable feeling of energy
  • Work in a high-growth start up that will redefine urban mobility

Canoo is an equal opportunity-affirmative action employer and considers all qualified applicants for employment based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, age, disability, sexual orientation, gender identity or expression, marital status, past or present military service or any other status protected by the laws or regulations in the locations where we operate.

Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Canoo Inc. and its subsidiaries and are not subject to payment of referral or placement fees if any such candidate is later hired by Canoo unless you have a signed written agreement in place with us which covers the applicable job posting.